Build-A-Bear Workshop Inc revenue by segment BBW

Build-A-Bear Workshop Inc splits its revenue 2 ways in its filings. By operating segments, the largest line in Q2 of fiscal 2027, the quarter ended Aug 1, 2026 was Direct To Consumer at $106.5 million, 92% of the total. By sales mix, the largest line in Q2 of fiscal 2027, the quarter ended Aug 1, 2026 was Retail at $106.5 million, 92% of the total.

USD in millions. The percent under a figure is the change from the same quarter a year earlier.

Line
TTM
Aug 1, 2026
Q2 FY2027
Aug 1, 2026
Q1 FY2027
May 2, 2026
Q3 FY2025
Nov 1, 2025
Q2 FY2025
Aug 2, 2025
Q1 FY2025
May 3, 2025
Q4 FY2024
Feb 1, 2025
Q3 FY2024
Nov 2, 2024
Q2 FY2024
Aug 3, 2024
Revenue
—
115
125
123
124
128
150
119
112
Operating segments
Direct To Consumer
—
107
share 92.4%
113
share 90.6%
112
+2.5%
share 91.5%
115
+10.8%
share 92.3%
120
share 93.1%
139
share 92.7%
110
share 91.7%
103
share 92.5%
Commercial
—
8
share 7.0%
11
share 8.7%
9
+4.2%
share 7.3%
9
+18.3%
share 6.9%
8
share 5.9%
10
share 6.3%
9
share 7.2%
7
share 6.5%
Sales mix
Retail
—
107
share 92.4%
113
share 90.6%
112
+2.5%
share 91.5%
115
+10.8%
share 92.3%
120
share 93.1%
139
share 92.7%
110
share 91.7%
103
share 92.5%
Commercial Product And Service
—
8
share 7.0%
11
share 8.7%
9
+4.2%
share 7.3%
9
+18.3%
share 6.9%
8
share 5.9%
10
share 6.3%
9
share 7.2%
7
share 6.5%
International Franchising
—
1
share 0.6%
1
share 0.7%
1
+9.1%
share 1.2%
1
-6.3%
share 0.8%
1
share 0.9%
1
share 0.9%
1
share 1.1%
1
share 0.9%
How these figures are calculated

Quarterly columns are single-quarter amounts. When a 10-Q reports only a year-to-date total, as cash flow statements do, the quarter is that total minus the previous quarter's year-to-date total. The fourth quarter is the annual report's full year minus the first nine months. A column marked YTD is a year-to-date total, shown when the earlier report needed for the single quarter is missing. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Retail-Hobby, Toy & Game Shops (SIC 5945)
Listed as
BBW (NYSE)
Fiscal year ends
January 30
Incorporated in
DE
Headquarters
St Louis, MO
SEC filer status
Accelerated filer
SEC CIK
1113809
Former names
BUILD A BEAR WORKSHOP INC (until Oct 8, 2020)

Source: SEC EDGAR filings. This is company-reported data, not investment advice.