Build-A-Bear Workshop Inc splits its revenue 2 ways in its filings. By operating segments, the largest line in fiscal 2026, which ended Jan 31, 2026 was Direct To Consumer at $486.0 million, 92% of the total. By sales mix, the largest line in fiscal 2026, which ended Jan 31, 2026 was Retail at $486.0 million, 92% of the total.
USD in millions. The percent under a figure is the change from the year before.
| Line |
FY 2027
Aug 1, 2026
|
FY 2026
Jan 31, 2026
|
FY 2024
Feb 1, 2025
|
FY 2023
Feb 3, 2024
|
FY 2022
Jan 28, 2023
|
FY 2021
Jan 29, 2022
|
FY 2020
Jan 30, 2021
|
FY 2020
Feb 1, 2020
|
FY 2018
Feb 2, 2019
|
FY 2017
Dec 30, 2017
|
FY 2016
Dec 31, 2016
|
|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue |
—
|
530
|
496
|
486
|
468
|
412
|
255
|
339
|
337
|
358
|
364
|
| Operating segments | |||||||||||
| Direct To Consumer |
—
|
486
share 91.7%
|
460
+0.9%
share 92.7%
|
456
+2.2%
share 93.8%
|
446
+12.2%
share 95.4%
|
398
share 96.6%
|
249
share 97.6%
|
—
|
—
|
—
|
—
|
| Commercial |
—
|
39
share 7.3%
|
31
+23.5%
share 6.3%
|
25
+37.2%
share 5.2%
|
19
+61.0%
share 4.0%
|
12
share 2.8%
|
4
share 1.7%
|
—
|
—
|
—
|
—
|
| Sales mix | |||||||||||
| Retail |
—
|
486
share 91.7%
|
460
+0.9%
share 92.7%
|
456
+2.2%
share 93.8%
|
446
+12.2%
share 95.4%
|
398
share 96.6%
|
249
share 97.6%
|
—
|
—
|
—
|
—
|
| Commercial Product And Service |
—
|
39
share 7.3%
|
31
+23.5%
share 6.3%
|
25
+37.2%
share 5.2%
|
19
+61.0%
share 4.0%
|
12
share 2.8%
|
—
|
—
|
—
|
—
|
—
|
| Gift Card Breakage |
—
|
6
share 1.2%
|
6
+3.2%
share 1.3%
|
6
+23.5%
share 1.3%
|
5
-21.5%
share 1.1%
|
6
share 1.6%
|
4
share 1.4%
|
—
|
—
|
—
|
—
|
| International Franchising |
—
|
5
share 1.0%
|
5
+3.4%
share 0.9%
|
5
+40.4%
share 0.9%
|
3
+38.9%
share 0.7%
|
2
share 0.6%
|
2
share 0.7%
|
—
|
—
|
—
|
—
|
How these figures are calculated
Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.
Company profile
- Industry
- Retail-Hobby, Toy & Game Shops (SIC 5945)
- Listed as
- BBW (NYSE)
- Fiscal year ends
- January 30
- Incorporated in
- DE
- Headquarters
- St Louis, MO
- SEC filer status
- Accelerated filer
- SEC CIK
- 1113809
- Former names
- BUILD A BEAR WORKSHOP INC (until Oct 8, 2020)
Source: SEC EDGAR filings. This is company-reported data, not investment advice.