Ibotta, Inc. revenue by segment IBTA

Ibotta, Inc. splits its revenue into 3 lines in its filings. The largest line in fiscal 2025, which ended Dec 31, 2025 was Redemption Revenue at $297.2 million, 87% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line
FY 2026
Sep 30, 2026
FY 2025
Dec 31, 2025
FY 2024
Dec 31, 2024
Revenue
358
342
367
Redemption Revenue
320
+6.4%
share 89.5%
297
-3.8%
share 86.8%
309
share 84.1%
Ad Other Revenue
37
-26.8%
share 10.5%
45
-22.7%
share 13.2%
58
share 15.9%
Breakage
9
-1.0%
share 2.5%
10
-35.6%
share 2.8%
15
share 4.0%
How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Services-Advertising (SIC 7310)
Listed as
IBTA (NYSE)
Fiscal year ends
December 31
Incorporated in
DE
Headquarters
Denver, CO
SEC filer status
Large accelerated filer
SEC CIK
1538379
Former names
Zing Enterprises, Inc. (until Apr 23, 2013)

Other Services-Advertising companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.