Harley-Davidson, Inc. revenue by segment HOG

Annual Quarterly

Harley-Davidson, Inc. splits its revenue 2 ways in its filings. By operating segments, the largest line in Q3 of fiscal 2026, the quarter ended Sep 30, 2026 was HDMC at $964.0 million, 99% of the total. By sales mix, the largest line in Q3 of fiscal 2026, the quarter ended Sep 30, 2026 was Motorcycles at $733.6 million, 75% of the total.

USD in millions. The percent under a figure is the change from the same quarter a year earlier.

Line	TTM Sep 30, 2026	Q3 FY2026 Sep 30, 2026	Q2 FY2026 Jun 30, 2026	Q1 FY2026 Mar 31, 2026	Q4 FY2025 Dec 31, 2025	Q3 FY2025 Sep 30, 2025	Q2 FY2025 Jun 30, 2025	Q1 FY2025 Mar 31, 2025	Q4 FY2024 Dec 31, 2024
Revenue	3,536	972	1,113	1,061	391	1,080	1,050	1,084	431
Operating segments
HDMC	3,503 -3.2% share 99.1%	964 -10.2% share 99.2%	1,104 +5.8% share 99.2%	1,055 -2.4% share 99.5%	379 -9.8% share 97.1%	1,074 share 99.5%	1,044 share 99.4%	1,082 share 99.7%	420 share 97.6%
Livewire	33 +35.3% share 0.9%	8 +41.4% share 0.8%	9 +51.6% share 0.8%	5 +86.5% share 0.5%	11 +9.2% share 2.9%	6 share 0.5%	6 share 0.6%	3 share 0.3%	10 share 2.4%
Sales mix
Motorcycles	—	734 -10.7% share 75.5%	848 +9.0% share 76.2%	836 -3.2% share 78.9%	194 -16.2% share 49.6%	822 share 76.1%	778 share 74.1%	864 share 79.7%	231 share 53.7%
Parts Accessories	—	153 -8.6% share 15.7%	177 -5.3% share 15.9%	142 -0.8% share 13.4%	117 -0.9% share 29.8%	167 share 15.5%	187 share 17.8%	143 share 13.2%	118 share 27.3%
Apparel	—	55 -1.5% share 5.7%	56 +1.5% share 5.0%	57 -0.0% share 5.4%	47 -12.8% share 12.1%	56 share 5.2%	55 share 5.3%	57 share 5.3%	54 share 12.6%
Product And Service Other	—	18 -23.9% share 1.8%	17 -3.6% share 1.5%	14 -1.9% share 1.3%	15 +12.5% share 3.7%	23 share 2.2%	18 share 1.7%	14 share 1.3%	13 share 3.0%
Livewire	—	8 +41.4% share 0.8%	9 +51.6% share 0.8%	5 +86.5% share 0.5%	11 +9.2% share 2.9%	6 share 0.5%	6 share 0.6%	3 share 0.3%	10 share 2.4%
Licensing	—	5 -17.0% share 0.5%	6 +6.0% share 0.6%	6 +97.8% share 0.6%	—	6 share 0.5%	6 share 0.6%	3 share 0.3%	—

How these figures are calculated

Quarterly columns are single-quarter amounts. When a 10-Q reports only a year-to-date total, as cash flow statements do, the quarter is that total minus the previous quarter's year-to-date total. The fourth quarter is the annual report's full year minus the first nine months. A column marked YTD is a year-to-date total, shown when the earlier report needed for the single quarter is missing. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry: Motorcycles, Bicycles & Parts (SIC 3751)
Listed as: HOG (NYSE)
Fiscal year ends: December 31
Incorporated in: WI
Headquarters: Milwaukee, WI
SEC filer status: Large accelerated filer
SEC CIK: 793952
Former names: HARLEY DAVIDSON INC (until Jun 14, 2019)

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Source: SEC EDGAR filings. This is company-reported data, not investment advice.