Harley-Davidson, Inc. revenue by segment HOG

Annual Quarterly

Harley-Davidson, Inc. splits its revenue 2 ways in its filings. By operating segments, the largest line in fiscal 2025, which ended Dec 31, 2025 was HDMC at $3.6 billion, 99% of the total. By sales mix, the largest line in fiscal 2025, which ended Dec 31, 2025 was Motorcycles at $2.7 billion, 74% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line	FY 2026 Sep 30, 2026	FY 2025 Dec 31, 2025	FY 2024 Dec 31, 2024	FY 2023 Dec 31, 2023	FY 2022 Dec 31, 2022	FY 2021 Dec 31, 2021	FY 2020 Dec 31, 2020	FY 2019 Dec 31, 2019	FY 2018 Dec 31, 2018	FY 2017 Dec 31, 2017	FY 2016 Dec 31, 2016
Revenue	3,536	3,604	4,148	4,883	4,935	5,336	4,054	5,362	5,717	5,647	5,996
Operating segments
HDMC	3,503 -3.2% share 99.1%	3,578 -13.2% share 99.3%	4,122 -14.9% share 99.4%	4,845 -0.9% share 99.2%	4,888 +8.5% share 99.1%	4,504 share 84.4%	—	—	—	—	—
Livewire	33 +35.3% share 0.9%	26 -2.6% share 0.7%	26 -31.2% share 0.6%	38 -18.2% share 0.8%	47 +30.8% share 0.9%	36 share 0.7%	—	—	—	—	—
Sales mix
Motorcycles	—	2,658 -15.3% share 73.7%	3,137 -17.4% share 75.6%	3,799 +0.3% share 77.8%	3,787 +9.2% share 76.8%	3,469 +47.6% share 65.0%	2,350 -33.6% share 58.0%	3,538 -8.9% share 66.0%	3,883 share 67.9%	—	—
Parts Accessories	—	614 -5.8% share 17.0%	652 -6.6% share 15.7%	698 -4.6% share 14.3%	732 -1.2% share 14.8%	741 +12.3% share 13.9%	660 -7.5% share 16.3%	713 -5.5% share 13.3%	755 share 13.2%	—	—
Apparel	—	216 -9.1% share 6.0%	237 -2.9% share 5.7%	244 -9.9% share 5.0%	271 +18.9% share 5.5%	228 +22.5% share 4.3%	186 share 4.6%	—	—	—	—
Product And Service Other	—	69 -4.8% share 1.9%	73 -2.7% share 1.7%	75 +28.6% share 1.5%	58 +99.7% share 1.2%	29 -23.9% share 0.5%	38 -19.6% share 0.9%	48 -5.7% share 0.9%	50 share 0.9%	—	—
Livewire	—	26 -2.6% share 0.7%	26 -31.2% share 0.6%	38 -18.2% share 0.8%	47 +30.8% share 0.9%	36 share 0.7%	—	—	—	—	—
License	—	22 -4.7% share 0.6%	23 -20.5% share 0.5%	29 -27.5% share 0.6%	39 +4.3% share 0.8%	38 +27.0% share 0.7%	30 -17.2% share 0.7%	36 -7.1% share 0.7%	39 share 0.7%	—	—

How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry: Motorcycles, Bicycles & Parts (SIC 3751)
Listed as: HOG (NYSE)
Fiscal year ends: December 31
Incorporated in: WI
Headquarters: Milwaukee, WI
SEC filer status: Large accelerated filer
SEC CIK: 793952
Former names: HARLEY DAVIDSON INC (until Jun 14, 2019)

Other Motorcycles, Bicycles & Parts companies

All 6 Motorcycles, Bicycles & Parts companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.