Bark, Inc. revenue by segment BARK

Bark, Inc. splits its revenue 2 ways in its filings. By operating segments, the largest line in Q2 of fiscal 2027, the quarter ended Sep 30, 2026 was Direct To Consumer at $61.8 million, 71% of the total. By sales mix, the largest line in Q2 of fiscal 2027, the quarter ended Sep 30, 2026 was Toys Accessories at $30.4 million, 35% of the total.

USD in millions. The percent under a figure is the change from the same quarter a year earlier.

Line
TTM
Sep 30, 2026
Q2 FY2027
Sep 30, 2026
Q1 FY2027
Jun 30, 2026
Q4 FY2026
Mar 31, 2026
Q3 FY2026
Dec 31, 2025
Q2 FY2026
Sep 30, 2025
Q1 FY2026
Jun 30, 2025
Q4 FY2025
Mar 31, 2025
Q3 FY2025
Dec 31, 2024
Revenue
351
88
79
87
98
107
103
115
126
Operating segments
Direct To Consumer
282
-25.3%
share 80.3%
62
-24.7%
share 70.6%
67
-25.2%
share 84.6%
74
-26.0%
share 85.5%
80
-25.0%
share 80.8%
82
share 76.8%
89
share 86.7%
100
share 86.7%
106
share 83.9%
Commerce
69
-6.7%
share 19.7%
26
+3.6%
share 29.4%
12
-11.4%
share 15.4%
13
-18.3%
share 14.5%
19
-7.2%
share 19.2%
25
share 23.2%
14
share 13.3%
15
share 13.3%
20
share 16.1%
Sales mix
Toys Accessories
—
30
-36.7%
share 34.8%
39
-24.5%
share 49.6%
—
46
-28.4%
share 46.8%
48
share 44.9%
52
share 50.4%
—
64
share 50.9%
Consumables
—
28
-8.4%
share 31.9%
24
-30.4%
share 30.9%
27
-27.2%
share 31.7%
30
-24.2%
share 30.6%
30
share 28.5%
35
share 34.1%
38
share 32.7%
40
share 31.5%
Commerce
—
26
+3.6%
share 29.4%
12
-11.4%
share 15.4%
13
-18.3%
share 14.5%
19
-7.2%
share 19.2%
25
share 23.2%
14
share 13.3%
15
share 13.3%
20
share 16.1%
Product And Service Other
—
4
-2.7%
share 4.0%
3
+36.7%
share 4.1%
3
+72.8%
share 3.5%
3
+71.3%
share 3.4%
4
share 3.4%
2
share 2.3%
2
share 1.5%
2
share 1.6%
How these figures are calculated

Quarterly columns are single-quarter amounts. When a 10-Q reports only a year-to-date total, as cash flow statements do, the quarter is that total minus the previous quarter's year-to-date total. The fourth quarter is the annual report's full year minus the first nine months. A column marked YTD is a year-to-date total, shown when the earlier report needed for the single quarter is missing. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Retail-Retail Stores, NEC (SIC 5990)
Listed as
BARK (NYSE)
Fiscal year ends
March 31
Headquarters
New York, NY
SEC filer status
Accelerated filer, Smaller reporting company
SEC CIK
1819574
Former names
Original Bark Co (until Nov 19, 2021); Northern Star Acquisition Corp. (until Jun 3, 2021)

Other Retail-Retail Stores, NEC companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.