Bark, Inc. revenue by segment BARK

Bark, Inc. splits its revenue 2 ways in its filings. By operating segments, the largest line in fiscal 2026, which ended Mar 31, 2026 was Direct To Consumer at $324.9 million, 82% of the total. By sales mix, the largest line in fiscal 2026, which ended Mar 31, 2026 was Toys And Accessories at $189.4 million, 48% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line
FY 2027
Sep 30, 2026
FY 2026
Mar 31, 2026
FY 2025
Mar 31, 2025
FY 2024
Mar 31, 2024
FY 2023
Mar 31, 2023
FY 2022
Mar 31, 2022
Revenue
351
395
484
490
535
507
Operating segments
Direct To Consumer
282
-25.3%
share 80.3%
325
-21.9%
share 82.3%
416
-4.7%
share 85.9%
436
-7.5%
share 89.0%
472
+5.3%
share 88.2%
448
share 88.3%
Commerce
69
-6.7%
share 19.7%
70
+2.3%
share 17.7%
68
+27.2%
share 14.1%
54
-15.1%
share 11.0%
63
+6.7%
share 11.8%
59
share 11.7%
Sales mix
Toys And Accessories
—
189
-27.8%
share 48.0%
262
-7.9%
share 54.2%
285
-7.3%
share 58.1%
307
+4.3%
share 57.4%
294
share 58.0%
Consumables
—
123
-16.6%
share 31.2%
148
-2.7%
share 30.5%
152
-8.0%
share 31.0%
165
+7.2%
share 30.8%
154
share 30.3%
Commerce
—
70
+2.3%
share 17.7%
68
+27.2%
share 14.1%
54
-15.1%
share 11.0%
63
+6.7%
share 11.8%
59
share 11.7%
Product And Service Other
—
12
+112.1%
share 3.1%
6
share 1.2%
—
—
—
How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Retail-Retail Stores, NEC (SIC 5990)
Listed as
BARK (NYSE)
Fiscal year ends
March 31
Headquarters
New York, NY
SEC filer status
Accelerated filer, Smaller reporting company
SEC CIK
1819574
Former names
Original Bark Co (until Nov 19, 2021); Northern Star Acquisition Corp. (until Jun 3, 2021)

Other Retail-Retail Stores, NEC companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.