Wayfair Inc. revenue by segment W

Wayfair Inc. splits its revenue into 2 lines in its filings. The largest line in fiscal 2025, which ended Dec 31, 2025 was US at $11.0 billion, 88% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line
FY 2026
Sep 30, 2026
FY 2025
Dec 31, 2025
FY 2024
Dec 31, 2024
FY 2023
Dec 31, 2023
FY 2022
Dec 31, 2022
FY 2021
Dec 31, 2021
FY 2020
Dec 31, 2020
FY 2019
Dec 31, 2019
FY 2018
Dec 31, 2018
FY 2017
Dec 31, 2017
FY 2016
Dec 31, 2016
Revenue
13,207
12,457
11,851
12,003
12,218
13,708
14,145
9,127
6,779
4,721
3,380
US
11,719
+8.8%
share 88.7%
10,973
+5.8%
share 88.1%
10,373
-1.0%
share 87.5%
10,482
+0.2%
share 87.3%
10,464
-7.0%
share 85.6%
11,249
-5.5%
share 82.1%
11,901
+53.3%
share 84.1%
7,765
+33.6%
share 85.1%
5,813
+40.0%
share 85.7%
4,153
share 88.0%
—
International
1,488
+1.2%
share 11.3%
1,484
+0.4%
share 11.9%
1,478
-2.8%
share 12.5%
1,521
-13.3%
share 12.7%
1,754
-28.7%
share 14.4%
2,459
+9.6%
share 17.9%
2,244
+64.8%
share 15.9%
1,362
+41.0%
share 14.9%
966
+70.1%
share 14.3%
568
share 12.0%
—
How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Retail-Catalog & Mail-Order Houses (SIC 5961)
Listed as
W (NYSE)
Fiscal year ends
December 31
Headquarters
Boston, MA
SEC filer status
Large accelerated filer
SEC CIK
1616707

Other Retail-Catalog & Mail-Order Houses companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.