Saga Communications, Inc revenue by segment SGA

Annual Quarterly

Saga Communications, Inc splits its revenue into 3 lines in its filings. The largest line in fiscal 2025, which ended Dec 31, 2025 was Broadcast Advertising Revenue Net at $81.6 million, 76% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line	FY 2026 Jun 30, 2026	FY 2025 Dec 31, 2025	FY 2024 Dec 31, 2024	FY 2024 Dec 31, 2023	FY 2022 Dec 31, 2022	FY 2021 Dec 31, 2021	FY 2020 Dec 31, 2020	FY 2019 Dec 31, 2019	FY 2018 Dec 31, 2018	FY 2017 Dec 31, 2017	FY 2016 Dec 31, 2016
Revenue	104	107	113	116	115	108	96	123	125	118	119
Broadcast Advertising Revenue Net	78 -10.3% share 74.7%	82 -13.4% share 76.2%	90 share 79.5%	94 share 81.6%	99 +3.3% share 85.9%	96 +9.3% share 88.2%	87 -22.1% share 91.3%	112 share 91.2%	—	—	—
Digital Advertising Revenue	19 +24.0% share 17.8%	17 +76.1% share 15.8%	14 share 12.6%	10 share 8.3%	8 +24.9% share 6.9%	6 +85.5% share 5.8%	3 -9.7% share 3.6%	4 share 3.1%	—	—	—
Other Revenue	8 -12.0% share 7.5%	9 -3.7% share 8.0%	9 share 7.9%	9 share 7.7%	8 +28.6% share 7.2%	6 +30.9% share 5.9%	5 -29.9% share 5.1%	7 share 5.7%	—	—	—

How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry: Radio Broadcasting Stations (SIC 4832)
Listed as: SGA (Nasdaq)
Fiscal year ends: December 31
Incorporated in: FL
Headquarters: Grosse Pointe Farms, MI
SEC filer status: Non-accelerated filer, Smaller reporting company
SEC CIK: 886136
Former names: SAGA COMMUNICATIONS INC /DE/ (until Feb 14, 1996)

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Source: SEC EDGAR filings. This is company-reported data, not investment advice.