Nu Skin Enterprises, Inc. revenue by segment NUS

Nu Skin Enterprises, Inc. splits its revenue into 4 lines in its filings. The largest line in fiscal 2025, which ended Dec 31, 2025 was Wellness at $689.1 million, 46% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line
FY 2026
Jun 30, 2026
FY 2025
Dec 31, 2025
FY 2024
Dec 31, 2024
FY 2023
Dec 31, 2023
FY 2022
Dec 31, 2022
FY 2021
Dec 31, 2021
FY 2020
Dec 31, 2020
FY 2019
Dec 31, 2019
FY 2018
Dec 31, 2018
FY 2017
Dec 31, 2017
FY 2016
Dec 31, 2016
Revenue
1,375
1,485
1,732
1,969
2,226
2,696
2,582
2,420
2,679
2,279
2,208
Wellness
—
689
-9.0%
share 46.4%
757
-14.5%
share 43.7%
886
-10.7%
share 45.0%
992
-6.6%
share 44.6%
1,063
+15.2%
share 39.4%
923
+6.9%
share 35.7%
863
-6.3%
share 35.7%
921
+12.7%
share 34.4%
817
share 35.9%
—
Devices And Related Consumables
—
—
—
—
—
658
-7.6%
share 24.4%
712
+15.2%
share 27.6%
618
share 25.5%
—
—
—
Beauty
—
568
-16.7%
share 38.3%
682
-20.6%
share 39.4%
859
-19.7%
share 43.6%
1,070
-25.9%
share 48.1%
1,443
-3.3%
share 53.5%
1,492
+4.8%
share 57.8%
1,423
-14.2%
share 58.8%
1,660
+14.0%
share 62.0%
1,456
share 63.9%
—
Other Product Lines
—
228
-22.2%
share 15.4%
293
+30.6%
share 16.9%
224
+37.2%
share 11.4%
164
-14.1%
share 7.4%
190
+13.7%
share 7.1%
168
+25.2%
share 6.5%
134
+36.6%
share 5.5%
98
+1686.3%
share 3.7%
5
share 0.2%
—
How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Wholesale-Drugs, Proprietaries & Druggists' Sundries (SIC 5122)
Listed as
NUS (NYSE)
Fiscal year ends
December 31
Incorporated in
DE
Headquarters
Provo, UT
SEC filer status
Accelerated filer
SEC CIK
1021561
Former names
NU SKIN ENTERPRISES INC (until Sep 13, 2019); NU SKIN ASIA PACIFIC INC (until Aug 13, 1998); NU SKIN ASIA INC (until Sep 16, 1996)

Other Wholesale-Drugs, Proprietaries & Druggists' Sundries companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.