MediaAlpha, Inc. revenue by segment MAX

MediaAlpha, Inc. splits its revenue into 4 lines in its filings. The largest line in fiscal 2025, which ended Dec 31, 2025 was Property And Casualty Insurance at $1.0 billion, 90% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line
FY 2026
Sep 30, 2026
FY 2025
Dec 31, 2025
FY 2024
Dec 31, 2024
FY 2023
Dec 31, 2023
FY 2022
Dec 31, 2022
FY 2021
Dec 31, 2021
FY 2020
Dec 31, 2020
Revenue
1,294
1,114
865
388
459
645
585
Property And Casualty Insurance
1,232
+26.6%
share 95.2%
1,003
+52.4%
share 90.1%
658
+300.8%
share 76.1%
164
-26.8%
share 42.3%
224
-46.3%
share 48.9%
418
+5.0%
share 64.7%
398
share 68.0%
Health Insurance
38
-69.5%
share 2.9%
86
-50.6%
share 7.7%
174
-6.8%
share 20.1%
186
-0.6%
share 48.0%
187
+6.2%
share 40.8%
176
+26.2%
share 27.3%
140
share 23.9%
Life Insurance
23
+7.8%
share 1.8%
22
-11.0%
share 1.9%
24
+0.4%
share 2.8%
24
-9.1%
share 6.3%
27
-6.6%
share 5.8%
29
-5.7%
share 4.4%
30
share 5.2%
Other
1
-79.1%
share 0.1%
3
-63.2%
share 0.3%
9
-35.6%
share 1.0%
13
-35.2%
share 3.4%
21
-8.5%
share 4.5%
23
+32.5%
share 3.5%
17
share 2.9%
How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry
Services-Business Services, NEC (SIC 7389)
Listed as
MAX (NYSE)
Fiscal year ends
December 31
Incorporated in
DE
Headquarters
Los Angeles, CA
SEC filer status
Accelerated filer
SEC CIK
1818383
Former names
MediaAlpha, Inc. (until Nov 5, 2026)

Other Services-Business Services, NEC companies

Source: SEC EDGAR filings. This is company-reported data, not investment advice.