Hasbro, Inc. revenue by segment HAS

Annual Quarterly

Hasbro, Inc. splits its revenue into 18 lines in its filings. The largest line in fiscal 2025, which ended Dec 28, 2025 was Grow Brands at $3.5 billion, 74% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line	FY 2026 Sep 27, 2026	FY 2025 Dec 28, 2025	FY 2024 Dec 29, 2024	FY 2023 Dec 31, 2023	FY 2022 Dec 25, 2022	FY 2021 Dec 26, 2021	FY 2020 Dec 27, 2020	FY 2019 Dec 29, 2019	FY 2018 Dec 30, 2018	FY 2017 Dec 31, 2017	FY 2016 Dec 25, 2016
Revenue	5,181	4,701	4,136	5,003	5,857	6,420	5,465	4,720	4,580	5,210	5,020
Grow Brands	3,993 +28.7% share 77.1%	3,479 +24.4% share 74.0%	2,797 -2.1% share 67.6%	2,858 share 57.1%	—	—	—	—	—	—	—
Franchise Brands	—	—	3,121 share 75.5%	—	3,351 share 57.2%	—	2,286 -5.2% share 41.8%	2,412 -1.4% share 51.1%	2,446 -9.1% share 53.4%	2,690 share 51.6%	—
Total Gaming	—	—	—	2,074 +3.8% share 41.5%	1,998 share 34.1%	—	1,764 share 32.3%	—	—	—	—
Class Of Principal Product Hasbro Total Gaming	—	—	—	—	—	—	—	1,528 +5.9% share 32.4%	1,443 -3.6% share 31.5%	1,498 share 28.7%	—
MAGICTHEGATHERING	—	—	—	1,086 +1.9% share 21.7%	1,065 +7.4% share 18.2%	992 share 15.5%	—	—	—	—	—
Classof Principal Product Hasbro Gaming	—	—	—	—	—	851 +4.5% share 13.3%	815 +14.8% share 14.9%	710 -9.9% share 15.0%	788 -11.8% share 17.2%	893 share 17.1%	—
Non Hasbro Branded Film TV	—	—	—	—	829 share 14.1%	—	—	—	—	—	—
Optimize Brands	697 -6.8% share 13.5%	698 -4.6% share 14.9%	732 -13.0% share 17.7%	841 share 16.8%	—	—	—	—	—	—	—
Class Of Principal Product Emerging Brands	—	—	—	—	—	618 +28.6% share 9.6%	480 +27.2% share 8.8%	378 +5.2% share 8.0%	359 +1.1% share 7.8%	355 share 6.8%	—
Partner Brands	—	—	583 -15.2% share 14.1%	688 -34.6% share 13.7%	1,052 -9.4% share 18.0%	1,161 +7.6% share 18.1%	1,079 -11.6% share 19.7%	1,221 +23.7% share 25.9%	987 -22.4% share 21.6%	1,272 share 24.4%	—
Class Of Principal Product Non Hasbro Branded Film And Tv	—	—	—	538 -35.1% share 10.7%	829 -16.9% share 14.1%	998 +24.0% share 15.5%	805 share 14.7%	—	—	—	—
Digital And Licensing Gaming	527 +6.0% share 10.2%	500 +6.1% share 10.6%	472 +22.5% share 11.4%	385 +49.2% share 7.7%	258 -23.2% share 4.4%	336 share 5.2%	—	—	—	—	—
Portfolio Brands	—	—	431 -17.3% share 10.4%	521 -16.6% share 10.4%	625 -13.1% share 10.7%	720 share 11.2%	—	—	—	—	—
Hasbro Gaming To Franchise Brands	—	—	—	—	—	—	—	—	—	122 share 2.4%	—
Class Of Principal Product Family Brands	62 -7.2% share 1.2%	67 -9.5% share 1.4%	74 -12.1% share 1.8%	84 +5.5% share 1.7%	79 -40.3% share 1.4%	133 +53.6% share 2.1%	86 +172.0% share 1.6%	32 share 0.7%	—	—	—
Music And Other	—	—	—	—	42 -51.5% share 0.7%	87 -28.9% share 1.4%	122 +13466.7% share 2.2%	1 share 0.0%	—	—	—
Filmand TV	7 -36.7% share 0.1%	10 +53.0% share 0.2%	7 -98.9% share 0.2%	576 -31.3% share 11.5%	838 -10.2% share 14.3%	932 +33.1% share 14.5%	700 +1453.2% share 12.8%	45 share 1.0%	—	—	—
Non Hasbro Branded Film TV Brands	—	—	—	0 share 0.0%	—	—	—	—	—	—	—

How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry: Games, Toys & Children's Vehicles (No Dolls & Bicycles) (SIC 3944)
Listed as: HAS (Nasdaq)
Fiscal year ends: December 27
Incorporated in: RI
Headquarters: Pawtucket, RI
SEC filer status: Large accelerated filer
SEC CIK: 46080
Former names: HASBRO INC (until Jul 2, 2019)

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Source: SEC EDGAR filings. This is company-reported data, not investment advice.