Baozun Inc. BZUN
Annual
Quarterly
FY2025 · ended Dec 31, 2025 · Revenue $1.42B, +10.2% YoY · Filed Apr 23, 2026
Baozun Inc. (BZUN) files with the SEC under industry code 5961, Retail-Catalog & Mail-Order Houses. In fiscal 2025, which ended Dec 31, 2025, it reported revenue of $1.4 billion and a net loss of $34.6 million. Free cash flow was $44.9 million. As of Dec 31, 2025 it held $379.6 million in cash and investments and $277.0 million in total debt.
Revenue
$1.42B
+10.2% vs prior year
Net income
$-34.62M
-36.5% vs prior year
Operating cash flow
$60.12M
+333.3% vs prior year
Free cash flow
$44.88M
+1162.6% vs prior year
EPS
$-0.20
-42.9% vs prior year
Dividend per share
None
Shares outstanding
172.55M
+3.9% vs prior year
Net cash
$102.57M
FY 2025
Operating margin
0.6%
FY 2025
Company profile
- Industry
- Retail-Catalog & Mail-Order Houses (SIC 5961)
- Listed as
- BZUN (Nasdaq)
- Fiscal year ends
- December 31
- Incorporated in
- Cayman Islands
- Headquarters
- Shanghai, China
- SEC filer status
- Accelerated filer
- SEC CIK
- 1625414
- Former names
- Baozun Cayman Inc. (until Mar 5, 2015)
Other Retail-Catalog & Mail-Order Houses companies
- Amazon Com Inc AMZN
- Coupang, Inc. CPNG
- CDW Corp CDW
- Wayfair Inc. W
- Chewy, Inc. CHWY
- Vipshop Holdings Ltd VIPS
- Insight Enterprises Inc NSIT
- Pattern Group Inc. PTRN
Key figures
Fiscal-year totals from the annual reports. Balance sheet lines are as of each year end.
| Line | FY 2025 Dec 31, 2025 |
FY 2024 Dec 31, 2024 |
FY 2023 Dec 31, 2023 |
FY 2022 Dec 31, 2022 |
FY 2021 Dec 31, 2021 |
|---|---|---|---|---|---|
| Revenue | $1.4B | $1.3B | $1.2B | $1.2B | $1.5B |
| Operating income | $8.1M | -$15.7M | -$29.1M | $4.8M | $1.1M |
| Net income | -$34.6M | -$25.4M | -$39.2M | -$94.7M | — |
| Diluted EPS | -$0.20 | -$0.14 | -$0.22 | -$0.52 | -$0.16 |
| Operating cash flow | $60.1M | $13.9M | $63.1M | $55.5M | -$15.1M |
| Free cash flow | $44.9M | -$4.2M | $39.9M | $25.5M | -$59.9M |
| Total assets | $1.4B | $1.4B | $1.5B | $1.5B | $1.9B |
| Total liabilities | $600.5M | $606.4M | $651.1M | $644.6M | $916.1M |
| Stockholders' equity | $520.9M | $536.2M | $577.1M | $592.2M | $768.3M |
| Cash and investments | $379.6M | $397.7M | $404.2M | $440.7M | $722.9M |
| Total debt | $277.0M | $282.5M | $316.6M | $279.2M | $541.4M |
Recent SEC filings
| Form | Description | Filed | Period |
|---|---|---|---|
| 6-K | Current report (foreign issuer) | Nov 3, 2026 | Nov 3, 2026 |
| 6-K | Current report (foreign issuer) | Oct 26, 2026 | Oct 26, 2026 |
| 6-K | Current report (foreign issuer) | Oct 16, 2026 | Oct 16, 2026 |
| 6-K | Current report (foreign issuer) | Oct 9, 2026 | Oct 9, 2026 |
| 6-K | Current report (foreign issuer) | Oct 2, 2026 | Oct 2, 2026 |
| 6-K | Current report (foreign issuer) | Sep 24, 2026 | Sep 24, 2026 |
All 473 Baozun Inc. SEC filings
Source: SEC EDGAR filings. This is company-reported data, not investment advice.