Booking Holdings Inc. revenue by segment BKNG

Annual Quarterly

Booking Holdings Inc. splits its revenue into 4 lines in its filings. The largest line in fiscal 2025, which ended Dec 31, 2025 was Merchant Revenue at $17.8 billion, 66% of the total.

USD in millions. The percent under a figure is the change from the year before.

Line	FY 2026 Sep 30, 2026	FY 2025 Dec 31, 2025	FY 2024 Dec 31, 2024	FY 2023 Dec 31, 2023	FY 2022 Dec 31, 2022	FY 2021 Dec 31, 2021	FY 2020 Dec 31, 2020	FY 2019 Dec 31, 2019	FY 2018 Dec 31, 2018	FY 2017 Dec 31, 2017	FY 2016 Dec 31, 2016
Revenue	28,126	26,917	23,739	21,365	17,090	10,958	6,796	15,066	14,527	12,681	10,743
Merchant Revenue	20,072 +19.2% share 71.4%	17,755 +25.5% share 66.0%	14,142 +29.3% share 59.6%	10,936 +52.0% share 51.2%	7,193 +94.6% share 42.1%	3,696 +74.6% share 33.7%	2,117 -44.7% share 31.2%	3,830 +28.2% share 25.4%	2,987 +40.0% share 20.6%	2,133 share 16.8%	—
Agency Revenue	7,685 -4.4% share 27.3%	7,968 -6.5% share 29.6%	8,524 -9.5% share 35.9%	9,414 +4.6% share 44.1%	9,003 +35.1% share 52.7%	6,663 +54.5% share 60.8%	4,314 -57.4% share 63.5%	10,117 -3.5% share 67.2%	10,480 +7.9% share 72.1%	9,714 share 76.6%	—
Advertisingandotherrevenues	1,269 +9.8% share 4.5%	1,194 +11.3% share 4.4%	1,073 +5.7% share 4.5%	1,015 +13.5% share 4.8%	894 +49.2% share 5.2%	599 +64.1% share 5.5%	365 -67.4% share 5.4%	1,119 +5.6% share 7.4%	1,060 +27.1% share 7.3%	834 share 6.6%	—
Other Incentive Programs Additional Rebates	—	—	—	—	—	—	-100 share -1.5%	—	—	—	—

How these figures are calculated

Annual columns are full-year amounts from the annual report (Form 10-K, 20-F, or 40-F). If a company restates a year, the latest filed number is shown. USD in millions. Each group is a separate split of total revenue, so the groups are not added together. Share of revenue is that line divided by total revenue. The first column adds the latest year-to-date segment amount to the last fiscal year and subtracts the year-ago year-to-date amount. More on our methodology.

Company profile

Industry: Transportation Services (SIC 4700)
Listed as: BKNG (Nasdaq)
Fiscal year ends: December 31
Incorporated in: DE
Headquarters: Norwalk, CT
SEC filer status: Large accelerated filer
SEC CIK: 1075531
Former names: Priceline Group Inc. (until Feb 16, 2018); PRICELINE COM INC (until Mar 19, 2014)

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Source: SEC EDGAR filings. This is company-reported data, not investment advice.